ZwimZuit appoints JellyRock PR
ZwimZuit, the new British-made fitness bikini for active women has announced the appointment of JellyRock PR. ZwimZuit is made from specialist neoprene material, ensuring the bikini stays where it should during swimming, water sports and yoga – so no more embarrassing wardrobe malfunctions. The brand has been created by entrepreneur and bikini expert Cherry Harker, aged 76, who used to holiday in the South of France in the 50s and 60s alongside icons Brigitte Bardot and Grace Kelly. ZwimZuit chose JellyRock PR for its specialist knowledge of the water sports and fitness market.