JellyRock PR finalist in CIPR Awards
We are very proud to announce that our work has been shortlisted for the Chartered Institute of Public Relation’s 2016 Awards for “Best Use of Media Relations” across the South of England and Channel Islands.
Our campaign for The Fine Life, a US-based kitchen product has been recognised for the way we communicated with the media – honest, open and offering a service to journalists.
Working with the Manchester-based social media agency, Hoopla, from the very start, we wanted this low-cost campaign to stand out and be an opportunity to build valuable and organic relationships. We don’t use expensive media databases, where the contact details of journalists can be bought. Instead, we thoroughly research every journalist and blogger beforehand to ensure the offer of product sampling is relevant to their post and publication. After all, PR is all about relationships.
The CIPR PRide Awards are the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions.
We are proud that our work has got us this far. There’s stiff competition ahead:
- Around 950 entries received from public relations teams, consultancies and individuals across the UK
- That’s 320 companies, 650 campaigns, 150 teams and 50 individuals
- Around 300 shortlisted public relations teams, consultancies and individuals across the UK in 9 different awards nations and regions